Snap updates $2,200 Specs glasses with anticipatory AI
Snap has unveiled new AI features and enterprise partnerships for its $2,200 Specs smart glasses, aiming to prove the high-priced wearable has a practical place in daily workflows.
During an event in Los Angeles, Snap chief executive Evan Spiegel introduced several updates for the company's $2,200 Specs smart glasses ahead of their release this fall. The most significant addition is Specs Intelligence, an anticipatory AI system that connects with the glasses as well as iPhones and Macs. Spiegel described the technology as an AI-native operating system designed to track user goals, routines, and projects across different augmented reality Lenses.
To appeal to professional users, the company launched Specs for Enterprise. This initiative integrates the hardware into corporate environments through partnerships with major technology firms, including Nvidia, Salesforce, and Amazon. Snap is positioning the glasses as a tool for IT technicians, offering mobile device management and security controls so teams can deploy the hardware safely.
For casual use, the glasses now support Spotify and HBO Max, alongside a new augmented reality basketball training application developed with the NBA and WNBA. To facilitate outdoor use away from Wi-Fi, Snap also introduced a cellular-enabled charging case. Developed with Verizon, the cellular service costs $10 per month for existing Verizon subscribers and $20 per month for other users.
These updates represent Snap's attempt to reposition the expensive, heavy headset as a practical wearable computer rather than a niche novelty. For developers and enterprise IT administrators, the new management tools and cross-device AI integration provide a more structured framework to build and deploy AR applications. Consumers can test the updated hardware at a temporary pop-up store in Los Angeles this October before the devices begin shipping.
This is our own summary of reporting by TechCrunch AI
